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Business Analytics (BA) refers to combination of skills, processes and technology for analyzing organization data to provide actionable business insights. Today, with big data technology, we are able to analyze not only a structured data but also semi-structured data, such as emails, blogs, tweets as well as unstructured data such as audio, images and video. This has driven demand for Big Data and Business Analytics exponentially. The demand for Business Analytics professionals increased five fold , globally past two years, indicating the rapid adoption of analytics by organization across the globe.
Business Analytics (BA) broadly categorized in to four areas, Descriptive Analytics, Predictive Analytics, Discovery Analytics and Prescriptive Analytics. This program covers all four areas of Analytics, mainly focusing on Predictive Analytics.
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